March 22, 2011

A Peek at Packaging

Packaging for 4.5 ounce bars

Ahhh, packaging such a dilemma for a soapmaker. Soap has unique packaging requirements that make it a challenge to say the least.Soap needs to breathe, it comes in many shapes and sizes, it's best if you can see  the soap or at the very least smell it. Ultimately, I would rather not have to package soap - it's just so beautiful on it's own,but in terms of taking it to market (where it will be pawed by many) and with retail considerations - I think packaged soap is probably a good idea. Packaging protects and provides a branding opportunity.

When considering packaging, I did much research to consider what would work best for me. I knew I wanted to utilize recycled products that could then complete the circle of recycling once again. I also considered packaging cost and the image or feel I wanted for my product. I wanted a look that was not too fussy, unique, feasible( in terms of how much time each soap would take to wrap), cost effective, recycled and recyclable, easily sourced,packaging that would allow the soap to breathe(you can smell the soap /although obviously I had to sacrifice visibility) and for now this packaging meets all the aforementioned criteria. I am very happy with it, I have had to "practice" some-as it is not fully cooperative on occasion, but overall- I love it -it feels like me. The paper and labels are 100% recycled post consumer waste (a very important criteria for me) that is then able to be recycled yet again.Yay!

Packaging for rounds

Packaging for shaving rounds and pumice buffing rounds will consist of unbleached coffee filter packaging with the same 100% post consumer waste labels for a completely recyclable package we love!

9 comments:

Teresa said...

The packaging looks great!

Tierra Verde Handmade Soap said...

Thank you! They are a little bit of work, but they are a labor of love. I guess I am just such a nerd I enjoy wrapping soap.

Jennifer Young said...

Sensational new packaging! I am in LOVE with it. Love the branding, the natural look, the Verde... all in all I LOVE IT! Is it a lot of work? I am finding with my packaging lately that I just can't keep up as I have to individually gift wrap each bar... dare I start to look again for some sort of simple box or bag? Congrats. You products look wonderful as well as you packaging. xo Jen

Caitlin said...

Love your packaging! For markets, I like to do naked soaps, but when someone orders online I am stuck because I cannot just send them a naked bar of soap...hm. Thanks for posting - beautiful packaging!

Caitlin

Tierra Verde Handmade Soap said...

Hi Caitlin,I am thinking I will offer some of both wrapped and unwrapped at market - there is just something about being able to see the soap - it sells itself.

I have been checking out your blog - beautiful soap you have there. The colors just pop.

Tierra Verde Handmade Soap said...

Hi Jen,Thanks so much! I have been looking long and hard for just the right packaging.

Not being able to keep up with packaging sounds like a good thing Jen.You must be selling lots of soap. Good for you! I love the natural look of your soap and Spain must be full of inspiration.

Amy Warden said...

I think it looks fabulous! Very simple, yet professional. You've done a great job with it!

heirloomsoapworks.com said...

Oh Michele, your new packaging is the bee's knees! I'm so happy for you -what a lovely look, clean, earthy, and VERY natural... I think it is PERFECT and I bet you're gonna sell TONS -Great Job!:D

Tierra Verde Handmade Soap said...

Amy and Becky-Thanks so much,you both know what a struggle it is to find just the right packaging. I am very pleased with it!