These days when every customer counts, what are some steps you can take to keep your customers in your corner ? Over the next 7 weeks I will post 7 ways to make your customers love you. Tip No. 3
Repeat business or behavior can be bribed. Loyalty has to be earned.
Janet Robinson
You don't earn loyalty in a day. You earn loyalty day- by-day.
Jeffrey Gitomer
Don’t forget the loyal customers.
While new customers are critical to the growth of a business, you must not forget about the importance of keeping long standing customers. Nothing is worse than for the loyal customer to see products or services they bought at full price discounted to entice new customers. This can be turned around by offering exclusive loyalty programs or specials geared specifically to your best loyal customers. While statistics show loyal customers only make up 20% of a typical customer base their purchases make up 50% of sales. So in terms of growing a business, you can see how important it is to treat your loyal customers like royalty.
