I'm always experimenting with different product shots-always. Most typically I'm drawn to product shots that have much contrast and mood to them. I'm not a big fan of the product image standard with a white background. I know the theory is that white makes the colors and image "pop" by providing the most contrast. The above image is nice, and the background is even a nice clean white that doesn't lean too much to gray,however in my experience with white backgrounds- they are a bit "persnickety." White can be beautiful, if you can get a nice warmish white as opposed to a grayish white. White is difficult in terms of consistency too, for example if you were to take several images with white backgrounds to put on your Etsy shop,it's quite possible your backgrounds could run the gamut of white from warm to cool-this could spell disaster for your shop.
I think "white" backgrounds are best left to someone that has a very, very good grasp of their camera,as for me-I think I'll stick with something other than white for now.