Even in this age of technology where much of your business identity is online – there is still a place for the old school business card. Consider this – business cards are one of the most cost effective marketing tools you can have especially for a start up business. A business card is another way of reinforcing your branding, a way for a potential client to remember your name and to always have your contact information at hand. Due to a business card’s small size and portability they are indispensible; always have them in your pocket or purse, have them on your table at the Farmer’s Market, send them along with your outgoing orders to customers, always leave a business card with your potential wholesale customer.
What Information Should Be On A Business Card?
- Your Name and or Business Name
- Your title and or descriptive text if it’s not obvious what you do from your business name
- A way (preferably multiple ways) to contact you; e-mail, phone number, web page…
- Social media addresses if your industry calls for it
- Your company logo