These days when every customer counts, what are some steps you can take to keep your customers in your corner ? Over the next 7 weeks I will post 7 ways to make your customers love you. Tip # 4 Stay In Touch/Relationship Building
Stay In Touch/Relationship Building – While the frequency may vary, every customer should receive an “off line” touch at least once per quarter. Stay in touch with e-mails and newsletters even more often. Over time, as you relate to your customers you will develop a relationship, especially if your “touches” are informational or educational and are designed to reach out to them in a more personal way. You might share a recipe, or information on an upcoming local event – something that will be of interest to your customer that is not a product pushing correspondence. Relationship building is not always about selling your product, but is about relating to the customer in a more personable way.
3 comments:
Do you mean via FB or Twitter or your blog or an actual face-to-face? I try and keep up with my online customers via social networking (which is how most of them have found me anyway).. and a lot of my customers have become my friends too and so I keep up with their lives that way too.
Hi Celine,I think it depends on what kind of relationship you have.Do you see them weekly at market-are you neighbors-then you might call or drop a note once a quarter. Are you just online buddies -then fb,twitter etc.is more appropriate.Social networking has really become the standard as a way to easily keep up, but sometimes an old fashioned hand written note is just so unusual that is makes for a nice touch.
I hadn't thought of this, Michele. Great tip. Thank you.
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