Create Buzzzzz. Be creative. Look for a way to creatively promote your business; utilize special events such as Black Friday, Cyber Monday, Global Handwashing Day, Cinco De Mayo or even Dia De Los Muertos to give your customers a special incentive to purchase from you. Use an e-mail newsletter campaign or something out of the norm for your business to get people talking about you, your product or service.
Speaking of special events - don't forget Mother's Day is May 8th.
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